Senior digital & CRM designer
For over 20 years I've worked independently and within agencies, designing everything from e-commerce sites for independent shops to Samsung's CRM campaigns across 17 European markets. I'm used to stepping into busy teams, adapting quickly and delivering without fuss. Clients tend to come back, which I take as a good sign.
CRM Design
Design Lead for Samsung CRM at VML
Led design of CRM email campaigns for Samsung's flagship product launches across Europe. Responsible for design direction, component libraries, and scalable templates used across 17 markets.
30+
Campaign designs
6M+
Customers reached
17
Markets
UX Audit
UX Audit for National Numeracy Day Campaign
Conducted a full UX audit of National Numeracy Day campaign pages, identifying usability, content clarity, and accessibility issues. Delivered prioritised recommendations to improve sign-ups and audience engagement.
18%
Increase in sign-ups
20%
Increase in donations
92%
Accessibility score
Print & Digital Design
Print & Digital Campaign Design for Veg Power
Designed print and digital campaign materials for Veg Power's partnership with DreamWorks' Kung Fu Panda, encouraging healthier lunchboxes for children. Delivered across print, digital, and social channels.
74%
Positive response
68%
Brand recall
69%
Behaviour change intent
Services
From wireframes to high-fidelity UI, I've worked as part of UX teams on projects for the RSA, NSPCC, and NatWest, and conducted a UX audit for National Numeracy that helped improve campaign sign-ups.
I led CRM design for Samsung across 17 European markets, delivering 30+ campaigns reaching 6M+ users. I've also built email campaigns for Honda, Toyota, First Direct, and Virgin, working across Braze, Taxi, and Figma.
Art directed a national campaign for Veg Power with DreamWorks' Kung Fu Panda, and designed direct mail for British Heart Foundation. I handle everything from concept through to print-ready artwork in InDesign.
I've built Shopify stores, WordPress sites, and Webflow builds for clients ranging from local retailers to engineering firms. My own e-commerce business generated 100,000+ sales over eight years.
What they think
"I had the pleasure of working with Jon for 2.5 years as part of the Samsung Europe account and he is an exceptional designer that any team would be lucky to have. Truly one of the best!"
"We're very pleased with the work Jon has done for us. Excellent quality design, reliable and a pleasure to work with.We look forward to working with him again. Highly recommended."
"Jon worked on a number of design projects for Cubeworks/MBA, which says something for the quality of his work in itself. In my experience, Jon is dependable, presentable, flexible to changing requirements and most importantly he always delivered on time."
"I hired Jon many years ago when I was Creative Director at MRM Worldwide. He proved to be an excellent employee with over 5 years service to the company. I highly recommend Jon, he is a great asset for any company."
